CASE STUDY

Elixir Shots

How we helped Elixir Shots 20x their revenue within 21 months.

Industry: Health & Wellness CPG
Service Provided: Email, SMS, Website, Landing Pages, Ad Creatives
Timeframe: January 2023 – Ongoing
Key Results: 2000% increase in sales, 2x conversion rate, 22x ROI

The Challenge:

Elixir Shots, a wellness brand known for its cold-pressed juice shots, faced significant growth challenges. Despite having a premium product, they struggled with a low conversion rate due to a poorly developed website, limited brand visibility due to not running ads, and a stagnant email list with no flows and emails landing in spam.

Their objectives were twofold:

Acquire more customers
Retain those customers

Looking for a solution, they turned to us for an holistic approach that would supercharge their growth on the frontend and backend.

Don't take my word for it, just listen to them

Our Approach:

We kicked off with an in-depth audit of Elixir Shots’ marketing efforts, analyzing competitors, market positioning, and identifying the bottlenecks that were hindering their growth.

Our tailored solution focused on three core areas:

Website Redesign & Branding Overhaul:

We completely revamped their website, aligning it with their fresh, wellness-focused image. By optimizing the user experience and streamlining the buyer journey, we made sure the site didn’t just look good—it converted visitors into customers.
Email & SMS Strategy Revamp:

We built 11 email & SMS flows and sent 3-4 weekly campaigns designed to increase engagement and drive repeat and first time purchases.
Landing Pages & Ad Creatives for Scalable Growth:
We developed high-converting landing pages and ad creatives tailored for paid media traffic. These custom pages emphasized product benefits and social proof, maximizing ROI from ad spend and driving conversion rates higher.

Throughout the partnership, we continuously monitored performance and made data-driven adjustments to fine-tune our strategy and execution, ensuring consistent improvement across all KPIs.

Don't take my word for it, just listen to them

1) Website Development

We completely revamped their website, aligning it with their fresh, wellness-focused image. By optimizing the user experience, we made sure the site didn’t just look good—it educated and converted visitors into customers.

2) Email & SMS Revamp

We built 11 email & SMS flows and sent 15 monthly campaigns designed to increase engagement and drive repeat and first time purchases.

3) Ad Creatives & Landing Pages

We developed high-converting landing pages and ad creatives tailored for paid media traffic. These custom pages emphasized product benefits and social proof, maximizing ROI from ad spend and driving conversion rates higher.

Throughout the partnership, we continuously monitored performance and made data-driven adjustments to fine-tune our strategy and execution, ensuring consistent improvement across all KPIs.

The Results:

Customer Acquisition Cost (CAC): Decreased from ~$90-$150 to ~$40-$50
Conversion Rate: Increased from ~0.20% to 2.24%
Customer Lifetime Value (CLTV): Tripled through retention-focused strategies and loyalty-building campaigns.
Average Order Value (AOV): Increased by 25% by implementing cross-sell and upsell tactics across email, SMS, and the website.
Total Revenue: A remarkable 2000% increase in sales since the start of the project, with revenue continuing to climb month over month.

Don't take my word for it, just listen to them

"SALES ARE EXPLODING! I connected with Jordan immediately! His experience in the email marketing game really shows and has improved our sales immensely! We are so happy with Jordan and his team!"

Shane M.

Founder, Top Hat Provisions

Don't take my word for it, just listen to them

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Elixir Shots

Industry: Health & Wellness CPGService Provided: Email, SMS, Website, Landing Pages, Ad CreativesTimeframe: January 2023 – OngoingKey Results: 2000% increase in sales, 2x conversion rate, 22x ROI

The Challenge:

Their objectives were twofold:

Acquire more customers

Retain those customers

Looking for a solution, they turned to us for an holistic approach that would supercharge their growth on the frontend and backend.

Don't take my word for it, just listen to them

Our Approach:

We kicked off with an in-depth audit of Elixir Shots’ marketing efforts, analyzing competitors, market positioning, and identifying the bottlenecks that were hindering their growth.

Our tailored solution focused on three core areas:

Website Redesign & Branding Overhaul:

We completely revamped their website, aligning it with their fresh, wellness-focused image. By optimizing the user experience and streamlining the buyer journey, we made sure the site didn’t just look good—it converted visitors into customers.

Email & SMS Strategy Revamp:

We built 11 email & SMS flows and sent 3-4 weekly campaigns designed to increase engagement and drive repeat and first time purchases.

Landing Pages & Ad Creatives for Scalable Growth:We developed high-converting landing pages and ad creatives tailored for paid media traffic. These custom pages emphasized product benefits and social proof, maximizing ROI from ad spend and driving conversion rates higher.

Throughout the partnership, we continuously monitored performance and made data-driven adjustments to fine-tune our strategy and execution, ensuring consistent improvement across all KPIs.

Don't take my word for it, just listen to them

1) Website Development

We completely revamped their website, aligning it with their fresh, wellness-focused image. By optimizing the user experience, we made sure the site didn’t just look good—it educated and converted visitors into customers.

2) Email & SMS Revamp

2) Email & SMS Revamp

2) Email & SMS Revamp

We built 11 email & SMS flows and sent 15 monthly campaigns designed to increase engagement and drive repeat and first time purchases.

3) Ad Creatives & Landing Pages

We developed high-converting landing pages and ad creatives tailored for paid media traffic. These custom pages emphasized product benefits and social proof, maximizing ROI from ad spend and driving conversion rates higher.

Throughout the partnership, we continuously monitored performance and made data-driven adjustments to fine-tune our strategy and execution, ensuring consistent improvement across all KPIs.The Results:

Customer Acquisition Cost (CAC): Decreased from ~$90-$150 to ~$40-$50

Conversion Rate: Increased from ~0.20% to 2.24%

Customer Lifetime Value (CLTV): Tripled through retention-focused strategies and loyalty-building campaigns.

Average Order Value (AOV): Increased by 25% by implementing cross-sell and upsell tactics across email, SMS, and the website.

Total Revenue: A remarkable 2000% increase in sales since the start of the project, with revenue continuing to climb month over month.

Don't take my word for it, just listen to them

"SALES ARE EXPLODING! I connected with Jordan immediately! His experience in the email marketing game really shows and has improved our sales immensely! We are so happy with Jordan and his team!"

"SALES ARE EXPLODING! I connected with Jordan immediately! His experience in the email marketing game really shows and has improved our sales immensely! We are so happy with Jordan and his team!"

"SALES ARE EXPLODING! I connected with Jordan immediately! His experience in the email marketing game really shows and has improved our sales immensely! We are so happy with Jordan and his team!"

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Don't take my word for it, just listen to them

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AC: The Secret Weapon Most Brands Overlook 🛒

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AC: The Secret Weapon Most Brands Overlook 🛒

Industry: Health & Wellness CPG
Service Provided: Email, SMS, Website, Landing Pages, Ad Creatives
Timeframe: January 2023 – Ongoing
Key Results: 2000% increase in sales, 2x conversion rate, 22x ROI

Landing Pages & Ad Creatives for Scalable Growth:
We developed high-converting landing pages and ad creatives tailored for paid media traffic. These custom pages emphasized product benefits and social proof, maximizing ROI from ad spend and driving conversion rates higher.

Throughout the partnership, we continuously monitored performance and made data-driven adjustments to fine-tune our strategy and execution, ensuring consistent improvement across all KPIs.

The Results: