Elevation

Propelled an organic beauty brand's digital presence through high-retention skincare tutorials and viral product hooks.

Project info

Category

Beauty

Timeline

7 - 8 Weeks

Key Focus

Trend Optimization

Year

2025

Client Name

Aura Cosmetics

01

The Challenge

A rising cosmetic venture found themselves completely overshadowed by massive corporate players in the online beauty space. Their basic product demo formats failed to hold viewer attention past the opening frames, which caused heavy drops in consumer engagement and left them with expensive ad costs and flatline digital conversions.

Woman in cap
Woman in cap

02

Our Strategy

We developed an entirely original video framework tailored for aesthetic discovery algorithms. Our team created hyper-fast transformation cuts, integrated authentic creator review styles, structured dynamic kinetic captions to emphasize ingredients, and optimized sound textures to maximize watch-time scores and push the content directly into main category feeds.

Woman in cap
Woman in cap

03

The results

Boosted digital brand authority and created an incredibly loyal, highly engaged community of shoppers to consistently drive repeat purchases and maximize long-term organic revenue across multiple channels.

110K+

Reels Views

Aesthetic beauty reels trended

280٪

Engagement

User interaction metrics expanded

160%

Brand Reach

Loyal cosmetic fans acquired

15K+

Link Clicks

E-commerce product sales boosted

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?