Inflection

Scaled a streetwear label's seasonal launch using dynamic styling videos and precision targeted paid campaign structures.

Project info

Category

Fashion

Timeline

5 - 6 Weeks

Key Focus

Paid Social Scaling

Year

2025

Client Name

Urban Threadwork

01

The Challenge

A rising streetwear apparel line was introducing their new drop but lacked real momentum in a heavily saturated online marketplace. Their uninspired in-house promotional concepts were returning an incredibly low yield on ad spend, driving up overall customer acquisition costs while substantial seasonal inventory remained completely unmoved and stagnant in their digital warehouse this season.

Woman in green dress
Woman in green dress

02

Our Strategy

Our content studio deployed an aggressive, performance-focused paid media structure. We captured rapid-cut lifestyle lookbooks, developed multiple variations for dynamic split-testing, and launched high-conversion vertical video assets specifically engineered to arrest attention and drive immediate buying action among highly targeted fashion audiences

Woman in green dress
Woman in green dress

03

The results

Delivered profitable customer acquisition funnels that rapidly sold out seasonal inventory while setting new conversion benchmarks across competitive digital marketplaces to establish sustainable long-term business growth for the brand.

80K+

Reels Views

Viral style lookbooks exploded

400٪

Engagement

Massive content sharing accelerated

210%

Brand Reach

Active apparel shoppers captured

15K+

Link Clicks

Immediate purchase intent triggered

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?