Luminesce

Revamped an organic beauty brand's social presence through high-retention skincare tutorials and viral product hooks.

Project info

Category

Beauty

Timeline

6 - 7 Weeks

Key Focus

Product Video Hooks

Year

2025

Client Name

Glow Aesthetics

01

The Challenge

The brand faced major obstacles with audience drop-off during their short-form product reveals, failing to turn standard social impressions into store traffic. Their repetitive vertical video style felt completely out of touch with fast-moving cosmetics trends, which stalled their organic reach and caused key engagement metrics to dip significantly across all active community touchpoints this quarter.

Woman in cap
Woman in cap

02

Our Strategy

We implemented a custom-engineered video editing system focused on capturing attention within the initial frames. Our team strategically scripted punchy, high-aesthetic hooks, adjusted visual pacing to match fast scrolling behaviors, selected high-momentum trending audio, and integrated stylized on-screen typography to maximize the platform's critical completion rate optimization algorithms for maximum reach.

Woman in cap
Woman in cap

03

The results

We unlocked record-breaking organic growth metrics across all digital channels, transforming cold viewers into highly passionate brand buyers while driving sustained audience retention and significantly boosting our long-term customer lifetime value.

128K+

Reels Views

Targeted beauty consumers reached

245٪

Engagement

Community conversation rates expanded

189%

Brand Reach

Organic brand loyalty secured

12K+

Link Clicks

Direct storefront traffic generated

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?

faqs

Common Questions

How long does the flows rebuild take?

Your system is fully installed in 30 days or less, with your first flows live in 7–10 days. Most brands have their highest priority flows live in 10-14 days.

What happens after the first 30 days?

After everything is fully built within the first 30 days, we will provide an extra 30 days of support and optimization to ensure you get the best results possible.

Is this a one-time payment or a retainer?

One-time payment and no ongoing retainer. Once it's built, you own the entire system and it will generate consistent sales for you month over month.

What if it doesn't outperform my current flows?

It's guaranteed to outperform your current flows and if not we'll keep working for free until it does.

How many flows do you build?

Around 10 core flows, roughly 40 emails total, covering the full customer journey. Each brand is custom, and we will build any flows that are relevant to your brand, i.e. subscription flows, reward flows, etc.

Do I need to manage it myself after?

After the 30-day build + 30-days of support, your team takes over day-to-day management. Everything is fully built out properly so your team can manage the system on their own. If ongoing management is something you'd want, we can talk through it before we wrap up.

Who is this for?

Ecommerce brands that sell physical prodcuts. We build and optimize flows from pre-launch brands all the way to 9-figure+ brands.

What's the price?

It's a one-time payment. We'll cover the exact investment on your strategy call once we've looked at what your account needs. If you aren't willing to invest $5k in setting up proper email, SMS, and post-purchase systems, this isn't for you.

Ready to take your brand to the next level?